Intro Screens design for Wise (formerly TransferWise)
Goal.
Refresh intro screens, one of the most influential product screens. Make them more engaging, easily understood, and consistent with a new brand illustration system. The creative assets needed to reflect the main product features, such as sending money, receiving, spending, and hold/convert currency.
Solution.
As a result, I designed a set of scenarios with the new brand characters, Tiny People. A set of images designed to tell a story about the Wise product being easily accessible and used worldwide. I created a visual representation of the main Wise product features, then used widely within product and marketing products.
Folllow-up.
An unplanned outcome of the project was creating Wise hero images, advertising the top Wise account features. The creative assets expressing sending, receiving, spending, and and hold/convert currency and its simplified versions became the most often used creative assets of Wise brand. Below, an example of product application, a project called “creative picker”.
