Challenge.
Create a new visual identity for Everledger, a digital transparency company providing technology solutions to increase transparency in global supply chains. Explain a complex, innovative idea of a block-chain based technology.
Solution.
A visual system, including illustrations and animations, that brings greater clarity and understanding of the company mission. A consistent and accessible system of sub-brands' creative assets.
A visualisation of the concept of virtual tracking provenance of highly valuable objects, like diamonds.
Visual Identity for a blockchain based company, Everledger.





Deliverables.
Brand illustration & animation system
A new logo and sub-brand logos
New colour palettes
A system of corporate brand assets used in a cross-media communication




Team.
Art Direction & Design - Agata Pośpiech
Animation - Media Brand Aid, Sydney-based motion studio